Your Website’s First Impression Starts in the Hero Section

Have you ever opened a website and instantly thought “I have no idea what this person does”? It probably wasn’t because the business was confusing. It’s because the hero section wasn’t doing what it was supposed to. This first section is your website’s first impression, and it matters more than you think.

No really… your hero section is the single most important piece of real estate on your website (ooop, I said it). And most clinicians underthink it or skip it altogether. Let’s change that.

What is a Hero Section?

A website hero section is the first section people see when they land on your website. It’s basically your website’s first impression. It usually has a bold statement, a clarifying subheader, and a call to action button.

This is the “hi, hello, yes you are in the right place” moment for your potential client.

Why Each Website Page Needs a Hero

And just in case you’re the kinda person who needs all the reasons, here’s why each of your website pages should have a well-planned, thought-out hero section.

So your clients don’t have to work so hard.

Your clients are already overwhelmed by symptoms, schedules, family dynamics, work stress, etc. A clean hero section tells the brain “this is what you need to know before you read more”.

It clarifies what the heck the page is about.

If someone has to scroll to figure out what’s going on, you’ve already lost them. A strong hero section immediately sets the ton, topic, and desired action.

It improves accessibility.

Let’s be real… your clients aren’t ready every word. No shade – it’s just how the internet works. A hero section helps scanners, skimmers, and folks with executive dysfunction find what they need with ease.

It boosts SEO.

Google lovesssss that your content is structured. And with that H1 likely being in your hero section, Google will be able to identify exactly what is on the page.

What Goes in a Hero Section

No need to recreate the wheel – I have the perfect formula for a 10/10 hero section.

A Clear Header that tells clients exactly what the page is and who it is for. Hint: this is like your H1 text!

• Example: Eating Disorder Recovery for Adults in Charlotte, NC

A Concise Subheader that adds context to how your clients identify and/or a power statement.

• Example: Nutrition Counseling for the Eldest Daughters Who Have To Have It All Together

A Call to Action Button so people know exactly what to do next.

• Example: Book a Discovery Call

Optional, but Recommended: a supporting image that isn’t stock-photo-cheesy

Here’s what I’ll leave you with…

Your website isn’t a journal, portfolio, or place to “figure yourself out as you go”.

It’s a tool, and the hero section is the first thing that potential clients see before they decide to click or scroll. It’s a small but mighty to-do that will leave your clients feeling like they are in the right spot.

And if you want plug-and-play hero sections across your entire site, well… you know where to find my Showit templates 🤭