Now booking clients for May & June 2025. Tell me about your project here!

Brand Strategy & Design

because first impressions matter, and that starts with your brand.

Your clients need to know that you exist.

And you need a brand to help you do that.

Branding goes well beyond a logo. It is the core of everything you’ve got going on in your business.

Mission, vision, and tagline... The music you play in your lobby... The pattern on your therapy couch... How your clients feel after your session... Social media and website... just to name a few.

Here's my goal for the two of us:

  • Your brand will be *instantly* recognizable ANYWHERE you show up on the internet

  • Your brand perfectly captures who you are, what you do, and what you’re all about

  • Your personality and approach are the things that separate you from the crowd and attract the clients you want to work with

Long gone are the days of building your logo in Canva.

The trifecta of a comprehensive brand that'll leave you feeling like you have your life together.

Your new brand awaits.

Brand Strategy

Creating a visual identity starts with understanding you, your business, and how you're operating things. This includes your business's foundation, identifying your target audience, and understanding the tone of voice for your business.

01

Client Journey

Understanding how your potential, current, and past clients interact with your brand is important to ensure consistency. We'll take a peek at your marketing, onboarding process, communication, and offboarding so your clients are getting a top tier experience.

02

Brand Visuals

What most people think of when they hear "brand" - logos, fonts, and colors. But also spacing, imagery, patterns, templates, and guidelines around it all that will have you showing up consistently and confidently.

03

Branding

Hello Me Therapy

"WOW - yeah I'm really digging this. I thought I understood it looking at it, but you did a great job detailing it out and learned how to incorporate some of these things better. I really love what you did in the mock up - boy is it exciting."

- M Lesowski, Founder of Hello Me Therapy

Branding

Erin Phillips Nutrition

"You will NOT be disappointed working with Morgan! I was so hesitant to have someone design branding for me because so many people think "nutritionist" and assume they know what I do and miss the mark. Working with Morgan, I knew she'd "get it" and that's exactly how it felt working with her. She speaks my language and adds a whole additional language that I don't speak (design and marketing)!"

- Erin Phillips, Founder of Erin Phillips Nutrition

Branding

Bryan Lian Coaching

"There's something special about working with someone who has the aesthetic and the strategy; someone who can help you to bring more of you to your clients and help you get out of your own way. 👍🏽 As dietitians we get the value of investing for the long term, but it's up to us to see that we are worth that investment too."

- Bryan Lian

thank you, next

This just in...

Once you notice the impact that a brand can have, you will never look back. It's a blessing and a curse.

A blessing because I'm able to take a strategy and some thoughtfully answered questions about you and your business and create a tangible brand suite with logos, fonts, and colors that really leave their mark.

A curse because now I'm constantly judging the online presence of businesses - seriously, all of them - and questioning why they are using more than 3 fonts on their social media.

Let me join your team as your brand manager (pretty plz!) so we can create something magical and memorable.

Brand manager, at your service!

Hey there, I'm Morgan!

back to the questions

Tracking the return on investment (or ROI) on branding isn't as straight forward as say, a website. Investing in branding enhances your business’s visibility, builds trust with potential clients, and sets you apart from competitors. The true value of branding lies in establishing a strong, cohesive brand that supports long-term business growth and recognition.


What's my return on investment?

back to the questions

Branding takes five weeks of work together! This is split between 1 week of strategy, 2 weeks of design, 1 week for revisions, and 1 week of putting together your guide on how to utilize your brand.

How long is this process?

back to the questions

Branding is broken up into two categories - strategy and design. Strategy always comes first and then is a time for me to learn about you and your business while you get a chance to reflect on your business, goals and growth, audience, and how to differentiate. Then we lean into the visual process by creating a mood board, selecting colors, and designing a logo, alternate logo, submark, and any supporting elements such as icons or patterns. At the end of our work together, you'll have all brand files and a 50+ page guide on how to use your brand.

What's included in the branding process?

back to the questions

Yep, I sure do! A non-refundable 50% deposit is required to hold you spot on my calendar. Then the remaining amount is split between two 25% payments due halfway through our project and at the end of our project. If you're pairing branding and website design together, I payment plans for up to 6 months.

Do you offer payment plans?

What else would you like to know about branding?

Not just another designer...

A designer who understands
the nuance of private practice.

EHR integrations, superbills, HIPAA compliance, and anxious clients on the other end of the screen are just a few of the things I specialize in. Get yourself a designer that speaks your lingo (hey, hello, it's me).