February 11, 2021
Let’s open up the money talk, shall we? While money is often a taboo subject and can be a hard conversation to navigate, I feel like it’s so important to talk about, especially as an entrepreneur who is just starting out and looking to scale and grow their business. I believe that money doesn’t have to have a negative connotation and that transparency around a money mindset and growth in our businesses doesn’t have to be an off-limits topic.
This series is bearing it all. I am going full-on vulnerability and transparency with my experience in running a small business and navigating the unknown territory of making money from your passion project(s). Is this scary? Absolutely. Am I going to do it anyway? You betcha. With these income reports, I hope that you can feel one step closer to turning your dreams into realities!
What better time to start income reports than the quarter that I decide to leave the financial comfort of my full-time job and jump into working for myself FULL-TIME.
December 2, 2020 was my last day at my corporate job and I’ve been working for myself ever since. The whole month of December felt wonky because 1) we are still in a pandemic, 2) the holiday season, and 3) I wanted to be productive but honestly I was freaking exhausted from the last two months of my corporate job that I really allowed myself to rest for most of the month. But man, what a blessing it has been to have the freedom to schedule out my days.
A highlight of the quarter was meeting Kendall Cherry with the Candid Collective! We connected through Instagram (seriously, one of my favorite ways to meet people) and instantly hit it off when we realized we had very parallel paths in life. We both were in high school band, graduated from Texas A&M, worked in the corporate world, and left a comfortable salary in order to work for ourselves full-time. Not only is she so freaking smart and seriously incredible at what she does (helps entrepreneurs set up tech systems within their business!), but she has some really exciting projects coming up that are making me v sad that I don’t live in Austin, TX.
Aside from the massive news that I now work for myself full-time (!!!), the biggest pieces of news from Q4 are that…
Truthfully, I have Google Analytics linked but have very little insight into how best to use it as a tool. I’ll be adding “watch tutorials on how to use Google Analytics as a small business owner” to my to-do list for Q1 2021. Or if you have a tutorial you like, drop it in the comments below! But regardless, here are the numbers for Q4 2020 that I’m sure I’ll be thankful to come back and reference some day.
There ya have it! That sums up 2020 Q4. If you want to see more behind-the-scenes in running a business, come hang out on Instagram!
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