June 17, 2020
This past week, I finished up working with Krista Miles, founder of Krista Miles Wellness in Tampa, FL.
Krista and I work together in our full-time jobs as clinical outreach representatives for Center for Discovery, so when we had a catch-up call and Krista told me all about her private practice and dreams of expanding into yoga retreats (yes, she is a therapist AND yoga instructor!) and followed up with wanting to work together to bring her branding and web design dreams to life, I was ecstatic.
Krista completed the Six Week Program where she dedicated four weeks to the course and then two weeks of working one-on-one together. Through the course, Krista was able to identify her ideal client, Iris:
Iris is a 28 year old female entrepreneur who went to some college outside of her hometown. She is undecided in her career path but knows she wants to help others. She is struggling to find what brings her purpose in her personal and career life. She had an average upbringing with some pressures from family. She is currently struggling with her present relationships. She has no kids, but does have a significant other and fur babies. Iris is a spiritual person who enjoys the outdoors, adventure, and socializing.
Combining Iris with Krista’s unique background and passion, we were able to put together her color palette, choose fonts, and design her logo.
We went through several different logo options, starting with the idea of a hand holding up flowers, but ultimately landed on a triangle to symbolize mind, body, and spirit with the calming presence of a lavender sprig.
After solidifying all the brand elements, we transitioned her brand to her website. Krista had a website set up already:
Which we were able to transform into this:
Drop a comment below and let me (and Krista!) know what you think of her new brand and website!
design + strategy studio for weight inclusive business owners.